Learn and explore ways to instill user centricity in thinking and doing - at an individual or organizational level

Put learning in action; get the user research wheels in motion in practice & organization

Strengthen the research muscle; promote awareness and evangelize design and research

Further the discipline of user research in India; incorporate/weave user centricity in an organization’s cultural fabric


SAGE personifies possibilities. It is a space to bring together minds who are in the business of conceptualizing & creating meaningful and relevant products that truly enhance people’s lives.

A journey of learning, sharing, and leveraging, SAGE is a catalyst for change. Be it user research, design, entrepreneurship, business, or grass-root development, we believe we all have the potential to contribute to this positive change. This one belief has led us to conceive SAGE, a platform to express thoughts, share knowledge, explore unconventional concepts and, above all, always stay open to bigger and brighter possibilities!

We welcome you to join us on this journey to inspire people & impact businesses. Who knows, you might just rediscover yourself in the process.

What’s lined up?

leverage the power of empathy to create meaningful connections

January 12th 2023

What to expect?

SAGE’s workshop at T-Works explores the role of empathy in design. T-Works is a state-of-the-art facility in Hyderabad, India where makers have access to the tools and technologies they need to bring their ideas to life. 

Join us in this workshop where we will delve into the power of empathy in design and how it can be used to create meaningful relationships, products, and a world that is more compassionate, understanding, and inclusive. Join us at T-Works and be a part of the movement to create a more empathetic and connected world.

The First Sage Community at the T-Hub

February 2nd 2023

What to expect?

Join us at T-Hub, a hub of innovation and collaboration for start-ups in Hyderabad, India. T-Hub is a premier incubator that provides access to funding, mentorship, and a thriving community of entrepreneurs. We are excited to launch the first SAGE Community at T-Hub, where start-ups can come together to share ideas and drive change. 

Don’t miss this opportunity to be a part of a supportive and dynamic community of innovators.


John Doe


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A pursuit, initiated by UCC

User Connect Consultancy

UCC is a global user research consultancy that puts human connect at the heart of the business. We believe that the foundation of business innovation and strategic transformation stems from a user-centric approach.

During the course of our collaborations with clients from varied industries and domains, we have learnt that often organisations do not even think of their users. In some cases, they struggle when it comes to understanding their users. And, in others, organisations do not even know where to start their journey of knowing their users deeper. 

We visualize SAGE to be a conversation starter, and a game changer and make people realize the value user research can bring to their business. After all, the world needs more meaningful innovations and products that ease users’ burdens and bring joy to their life.

We value the power of collective ideas.

Share your ideas, thoughts, and feedback with us.